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Indie Meets Indie: Pitchfork.tv Hits Independent Film Channel
Pitchfork is now exporting its web video content to the Independent
Film Channel, or IFC. The deal comes shortly after the launch of
Pitchfork.tv, a video-focused expansion by the indie tastemaker.
"Today we're thrilled to announce that our little video-centric baby
will be making the leap from computer monitor to actual television
screen, all thanks to an exclusive partnership with the Independent
Film Channel (IFC)," Pitchfork announced on its site.
Content from Pitchfork.tv will be layered into "Pitchfork Airwaves on
IFC," a newly-formed programming block that will feature a collection
of Pitchfork shorts. IFC will feature live performances, interviews,
and clips from a number of ongoing, Pitchfork.tv series. The
partnership officially starts August 24th.
Story by news analyst Alexandra Osorio.
Permalink: http://www.digitalmusicnews.com/stories/081108pitchfork
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