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Got Hype? MySpace Music Marketing Machine Begins...
MySpace Music is now stretching the boundaries of hype, even for an industry accustomed to excess build-up. But after months of chatter, the curtain is almost ready to rise on MySpace Music. Most executives are expecting a splash next week, and MySpace chief Chris DeWolfe promised a coming-out this month.
Meanwhile, on the streets of Manhattan and Hollywood, the marketing machine is already at work. Just recently, TechCrunch posted MySpace-supplied mock-ups of advertisements planned for Times Square and the Sunset Strip. The ads feature Lil Wayne, M.I.A., and the Jonas Brothers, and are currently being positioned. Both make reference to on-demand playlisting, a core feature of the launch that allows users to assemble songs into personalized collections.
Elsewhere, other tidbits are surfacing. The Orchard chief Greg Scholl indicated that a deal is finalized with the venture during a recent New York Times interview. And various reports suggest that EMI Music is now close to joining the initiative.
Permalink: http://www.digitalmusicnews.com/stories/091708myspace
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